A comprehensive strategy for the preservation and valorisation of cultural and natural heritage in Georgia, Tbilisi, with a focus on fostering socioeconomic development. It outlines the goals and actions to be taken to contribute to the targets set by the EU-Georgia Association Agenda. The strategy aims to enhance Tbilisi’s attractiveness as a tourism destination while ensuring benefits for all residents and preserving the city’s unique built heritage. It also promotes the implementation of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions. The document