This presentation outlines the Culture Strategy for Västra Götaland and the Regional Culture Plan for 2020-2023, providing a comprehensive overview of the cultural priorities and initiatives in the region. It describes the megatrends influencing cultural development and presents strategic areas for the implementation of cultural policy. The strategy emphasizes the importance of widening participation, promoting innovation, and strengthening digital competence in the cultural sector. It also highlights the significance of internationalization and the role of culture in addressing societal challenges. One of the key themes addressed is the impact of