Cultural heritage conservation in Europe is not static; rather, it is constantly evolving, contributing to new pathways of regional growth and sustainable development. Delve into the transformative journey from Conservation 1.0 to Conservation 3.0, tracing the progression from mere protection of historic monuments to the contemporary emphasis on adaptive re-use and cultural heritage as a driver for sustainable development. At its core, the document unveils the intrinsic link between heritage preservation, social cohesion, and inclusive economic growth. By advocating for a paradigm shift from supply-driven to demand-driven conservation strategies, the